WIHS 2014 Featured Project: ABDISHE “Hope for Her” – Ethiopia


Next up on our list of featured projects for the Walk In Her Shoes 103km Relay Run is the “ABDISHE” project located in Ethiopia.

This particular project has a special place in my heart because it focuses on strengthening women’s livelihoods through economic empowerment and access to markets. Therefore, it should come to no surprise that this also happens to be Leg 1: Kits to Grouse Mountain to Ambleside – my leg!!!

The Abdishe project is designed to ensure women are able to take a greater role in the decision-making process at both the household and community level. Women will have a stronger say in areas concerning what food is planted, eaten and sold; and how land is used. This is coupled with work to support women to be more financially independent and recognized as entrepreneurs.

Women provide the bulk of the farm labour in Ethiopia, but have little control over decisions that could help lift their households out of poverty. While an increasing number of women have started small businesses, they are often unable to access the financial resources to make those businesses thrive.

Abdishe, which means “Hope for her” in the local language of Ethiopia’s Oromia region, focuses on vulnerable households in the Fedis district and surrounding neighbourhoods in the Oromia region of central Ethiopia.


Start Date: 2012
End Date: 2016
Total impact: 31,400 people


  • Estimates taken between 2010 and 2012 suggest that roughly 34 million people in Ethiopia are considered undernourished. (FAO)
  • As of 2011, 40 per cent of the population does not get the minimum level of nutrition recommended by the World Health Organization.
  • Over 52 per cent of women are estimated to have no education. (WHO, 2011)

As part of this project, CARE will:

  • Work with households to increase the production of healthy and nutritious food. This includes training farmers to improve yields and grow a diversified diet and also the creation of backyard gardens so families can feed their children fresh, healthy vegetables.
  • Conduct training sessions and cooking demonstrations for schools and community members on nutrition, farming and healthy eating.
  • Support women in establishing village savings and loans associations (VSLAs). Through the VSLAs, women gain not only financial resources, but training in critical technical and business management skills that help ensure the success of their businesses.
  • Support women and their businesses in building links to formal financial services, government programs and markets where they can sell their products for a fair price.
  • Work with men and boys in the community to raise awareness of gender equality issues. This involves demonstrating how sharing the household workload, including women in decision-making, and giving women greater control over resources will ultimately benefit the family and community.
  • Work with the Government of Ethiopia as well as cultural and religious institutions in the community to build an environment where women and their businesses can grow and prosper.



  • The Abdishe project will partner with 6,400 women and 1,000 men, supporting them to earn better incomes so their families can afford a healthier diet.
  • Women will have better access to financial resources, as well as increased participation in household and community decision-making.


This project is undertaken with the financial support of the Government of Canada provided through the Department of Foreign Affairs, Trade and Development Canada. All proceeds raised will be leveraged and matched 3:1!

To support this project follow this link: http://careca.convio.net/site/TR/Events/General?team_id=2270&pg=team&fr_id=1110


I am what you would call a freelance do’gooder of all things bucketlist and philanthropically inclined. (a) Movement & Performance Coach (a) Social Crusader (a) Wannabe Superhero (a) Athlete (a) Advocate for Play (a) Compassion Junkie (a) Womens and Youth Activist (a) runner'of a' muck (a) Chief Fascia Facilitator (Yoga Teacher and MyoFascia Enthusiast) So, here it is, my BHAG (Big Hairy Audacious Goal) TO RAISE $1 MILLION DOLLARS before the age of 35! This is no small 'feet' to take on... A 10 year passion project; by which I harness the power behind the sports philanthropy movement by using my own middle of the pack talent - RUNNING! I am the founder of RUN4ACAUSE, and my goal is simple ~ to combine advocacy with sport and the foundation is to bring awareness to the power behind education, the power of our youth and women's economic empowerment worldwide! This blog is an ongoing Story Telling Series of my RUN4ACAUSE, where I aim to showcase the direct impact WE can make by empowering our youth to transform their world; by mobilizing them to engage in cultural exchange, gain a global perspective, and create and lead social change through the art of sport, and by the power of one voice. Imagine the possibilities! I hope this blog leaves you empowered, inspired and MOVED - so why don't you join me and RUN4ACAUSE!
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